| Product Authentication at Retail Points - Infrastructure and Systems
 To  tackle the counterfeit problems in healthcare industry and enable product authenticity check, the LSCM  R&D Centre has joined hands with 13 partners to carry out an applied  research project. Some of the participants from the consumer market including  Chinese Pharmaceuticals, Eu Yan Sang, Hin Sang Hong, Ling Nam Medicine Factory and  Wisdom Come have been invited in the pilot trials to attune the technology with  real life requirements and practical business model.
 With the LSCM developed technology, a  product authentication network can be built to provide a secured communication and  reliable authentication processing between third-party operated readers and  authentication platform through the open Internet. When a product  with an RFID tag embedded in package connects with a Product Authentication  kiosk equipped with an RFID reader, authentication check would be processed and  with result known in a few seconds. Product information such as product ingredients  and laboratory test certifications can also be simultaneously acquired.  In  addition to RFID, QR code is another value-added feature promoting individual  product via a dependable and trusted platform which currently is prototyped and  managed by the LSCM R&D Centre. Consumers can use their own smartphones for  product information checking at  anywhere and anytime. We have registered  and trademarked this project as “LSCM「認」真「析」貨™” in Chinese and “LSCM Authen√Tick™” in English for easy recognition.  This project is also promoted in some popular magazines to raise  the public awareness. To know more about this project, please click here  and review the two media coverage featuring the Product Authentication project. |